Variety is the spice of life, or so they say. And it’s also what makes business gifts so purposeful – the range of options available, from pens and paper to sweet jars and umbrellas, and many more. Business gifts may be somewhat overlooked in terms of their necessity for a company, but their importance should not be ignored – they enable you to think outside of the box.
A lot of companies have their own personalised office supplies, such as pens, pencils and notepads. But there is so much more available than these more typical ideas. Business gifts allow you to do things that your competitors won’t – your imagination in terms of what you purchase and with what you choose to personalise your items means options are far-reaching.
You could of course have everything in sight branded with your company name, logo, or message if you wanted to, but that might be taking it a touch too far. There is such a thing as too much exposure. But exposure through business gifts is nonetheless a great tool, and can be a highly interesting or unusual way to get your message across.
For instance, you could give them as gifts to employees, as free gifts for customers, or use them at trade shows, conferences, and fairs. After all, everyone loves a free gift every now and then! And because many branded business gifts are useful (and in many cases essential) items – such as pens and paper – it means people will be happy to accept and use them, meaning the advertising side of it is not too in your face like some campaigns can be.
For some environments and audiences it is clear that certain gifts would be inappropriate and it is therefore better to go for the safer, run-of-the-mill objects like mugs. But if you want to make a long-lasting impression, particularly on new or potential customers, it might be an idea to try something a little bit quirky and different – perhaps a yo-yo, a puzzle tray, or a stress ball – there are so many choices.
Branded business gifts allow you to create strong impressions with people whilst also portraying a professional image and increasing exposure to your business, company or brand – a combination that can be pretty powerful in its effects. The range of options available are wide and encompass many areas, meaning the ball is in your court as to how imaginative and interesting you want to be, depending on the aims you want to achieve and with which audiences. But one thing is for sure, and that is that branded business gifts are certainly a powerful complement to other business strategies.